You must first create the rules to apply to the rows of content. Use filters to do this (in the Recipients > Filters section ) which can relate to personal data, business type, geography, by device. To use the conditional display, just use the personal data filters . We create two filters based on gender: WOMEN customers MEN customers 2. Apply display rules Open the email or create one from scratch with the drag and drop editor Choose the content form to apply the condition to and click on it From the left menu, choose Forms and select a condition Select the filter you want to apply Repeat the procedure and also apply the Women filter to the other row. 3. Show preview Once the message has been created and the conditions have been applied, all you have to do is display the preview. Apply the corresponding filter in the message preview to see the final effect. What happens when a recipient does not meet a filter condition?
Simple, the feature is not enabled and no content is displayed . Email personalization engine What if instead you wanted to send communications to your recipients with constantly updated and personalized content , without having to manually retrieve them from the site or blog? In this case, the fundamental functionality is the personalization engine , which uses the Liquid markup language to create emails with real-time content E-Commerce Photo Editing Service fetched from a site or page outside of MailUp (like a site, a blog or an online store) that are customizable for each recipient. Since the personalization engine is an advanced feature, it requires skills in HTML and the Liquid markup language . You can find more information about creating the Liquid syntax here. How it works? 1. Create the external service The service must be created on your site. It must be a public URL that accepts a unique ID as a parameter (egemail, customer ID, etc.). 2.
Configure the service on MailUp From the left menu, select Configurations > Advanced Options > Customization > New Endpoint . Next, you need to set the following information: Endpointname : identifying name of the service that will respond with the data EndpointURL : URL of the service which is called by MailUp to obtain the data Authorization : to activate to activate the endpoint itself if access is required Custom HTTP headers : allows adding additional information using your server as the source New Parameter : This section is used to define the values that are passed to the endpoint (e.g. Customer ID, City, Abandoned Cart Date, etc.)