You must first create the rules to apply to the rows of content. Use filters to do this (in the Recipients > Filters section ) which can relate to personal data, business type, geography, by device. To use the conditional display, just use the personal data filters . We create two filters based on gender: WOMEN customers MEN customers 2. Apply display rules Open the email or create one from scratch with the drag and drop editor Choose the content form to apply the condition to and click on it From the left menu, choose Forms and select a condition Select the filter you want to apply Repeat the procedure and also apply the Women filter to the other row. 3. Show preview Once the message has been created and the conditions have been applied, all you have to do is display the preview. Apply the corresponding filter in the message preview to see the final effect. What happens when a recipient does not meet a filter condition? Simple, the feature is not enabled and no content is displayed . Email personalization engine What if instead you wanted to send communications to your recipients with constantly updated and personalized content , without having to manually retrieve them from the site or blog? In this case, the fundamental functionality is the personalization engine , which uses the Liquid markup language to create emails with real-time content E-Commerce Photo Editing Service fetched from a site or page outside of MailUp (like a site, a blog or an online store) that are customizable for each recipient. Since the personalization engine is an advanced feature, it requires skills in HTML and the Liquid markup language . You can find more information about creating the Liquid syntax here. How it works? 1. Create the external service The service must be created on your site. It must be a public URL that accepts a unique ID as a parameter (egemail, customer ID, etc.). 2. Configure the service on MailUp From the left menu, select Configurations > Advanced Options > Customization > New Endpoint . Next, you need to set the following information: Endpointname : identifying name of the service that will respond with the data EndpointURL : URL of the service which is called by MailUp to obtain the data Authorization : to activate to activate the endpoint itself if access is required Custom HTTP headers : allows adding additional information using your server as the source New Parameter : This section is used to define the values ​​that are passed to the endpoint (e.g. Customer ID, City, Abandoned Cart Date, etc.)

Email personalization tools Display conditions How it works? Email personalization engine Use case Combine functionality with advice: Liquid support to summarize Imagine sending automatically composed emails with content that best suits each recipient. It's simple: let's look at two personalization features you can use to improve performance and conversions. If you follow our blog, you surely know that this is not the first time that we have talked about email personalization. This is a vast subject on which we invest a large part of our technological development and training resources. Let's sort it out by distinguishing between four parts of the email that can be personalized: Text Pictures Recipient segments Email content We've marked that last item with a tick because that's what we're going to focus on today, exploring two fundamental customization features . Let's start. Email personalization tools We're going to look at two tools that allow you to automate the process of personalizing emails and campaigns, increasing their relevance , for the benefit of fundamental email marketing metrics: Image Masking Service click-through rates and conversion rates. . The two features we are going to see are both available on the MailUp platform , and can be activated on request . The first is within reach of all companies, the second requires skills in HTML and Liquid markup language. Display conditions Imagine being able to personalize emails by applying display rules to entire lines and parts of the message, which will be automatically populated with the most suitable content for each recipient . It's possible, and it's also very simple: the perfect tool is the Display conditions, which allow companies to define a filter in one (or more) blocks of the email during the creation phase of the message. In practice, the display conditions make it possible to deliver to the recipients e-mails containing images and texts in accordance with their characteristics , preferences and needs . But let's dive a little deeper. How it works? Let's start with a practical example: let's imagine that we want to create an email for the new collection of jeans available on our e-commerce site. We need to show users our male collection, while female users will be shown the Female Collection, like in the example below:

Foolproof Tips for Conquering SaaS Content Marketing Your goal for every visitor reaching your website should be to find ways in which they can stay connected to your website and become paying customers . 99% of buyers are unlikely to buy your product the first time they come to the site. Therefore, you need tips and advice to keep in touch with them and bring them back to your site. Your goal for every visitor reaching your website should be to find ways in which they can stay connected to your website and become paying customers . 99% of buyers are unlikely to buy your product the first time they come to the site. Therefore, you need tips and advice to keep in touch with them and bring them back to your site. Step 1: Creating Customer-Centric and Solution-Oriented Articles The SaaS startup must focus on customer intent . Because whether it's a prospect, a new customer, or an existing customer, you need to provide your audience with information fast. SaaS companies create content that guides visitors through the buying process . But Image Masking Service a smart way to do this is to create content for each stage of the buyer's journey. Here's how you can channel your buyer behavior into five different stages and create content around it. Phase I: Awareness of the product or service Take the first step up the content marketing stairs by creating content that can get your product out there. Use the best keywords, long tail phrases, write engaging articles and grab attention. Do whatever you can to raise awareness. Take the first step up the content marketing stairs by creating content that can get your product out there. Use the best keywords, long tail phrases, write engaging articles and grab attention. Do whatever you can to raise awareness. Phase II: Lead Generation Once you've made your product known, the next step is to engage the audience with your site and gain their trust. You can generate leads by developing high-value, free, and informative content. Phase III: get visitors to register Encourage users and visitors to sign up and try your product. The best way to do this is to offer free trials and let users decide if the product is right for them. Phase IV: Free to Pay Clients Now that your customers have tried your product, it's time to convince them to try the paid version. This can be made possible by offering them valuable features and tools within the software. Phase V: retain paid customers This might be the most difficult phase, but the most important. To retain your paying customers, make sure you continue to provide them with helpful features, tools, and support. Offer quality in exchange for money.