Jun 22, 2022
In General Discussions
While many companies are cutting ad spend or suspending accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves losing both spend under management and customers. If your agency is one of many that Photo Background Removing have lost clients, you need to start prospecting new accounts to rebuild your portfolio. person holding records Right now, that's easier said than done. That's why we've identified three key prospecting strategies for agencies rebuilding their portfolios during the pandemic: Focus on industries is seeing increased volume Target specific locations Time your reach with a reopen or resume Here's why these Photo Background Removing strategies work, and how to get started. 1. Focus on industries experiencing increased volume Clearly, the pandemic has affected different industries to varying degrees. Travel and tourism, restaurants and hospitality are verticals that have been particularly hard hit and face a long road to recovery. Other verticals were able to remain at least partially open and adapt their services to the restrictions, while still others remained Photo Background Removing stable or even saw an increase in demand. For a detailed breakdown of how different types of businesses have evolved over the past two months, start by checking out our blog posts on Google Ads impact and benchmarks by industry: Impact of COVID-19 on Google Ads results for 21 industries [DATA] Updated Google Ads benchmarks for your industry during COVID-19 By focusing on industries with increased volume and performance during COVID-19, you will be able to invest your resources in attracting new businesses that need online advertising services the most right now. Here are a few that we have Photo Background Removing identified: Non-profit organizations and charities Health and medicine Business Management Finance Beauty and personal care On-demand media Greetings, gifts and flowers Keeping up with the latest news as countries and states begin to reopen can also help narrow down which sectors to target. This interactive map from The New York Times shows which states are reopening and which are still closed, as well as state-by-state details on what types of businesses are open or restricted. Take the example of the beauty and personal care industry. This industry Photo Background Removing appeared on our list of industries with increased performance on Google Ads during the first few weeks of COVID-19. Going through the details of states that are allowing certain businesses to reopen, those in the personal care category are among the first to see the restrictions lifted. This points to an opportunity for beauty and personal care businesses to succeed with online advertising, and they offer clear benefits as customers for you as an agency: Demand: These companies were among Photo Background Removing the first companies to lift restrictions in many states, and people are excited to return to the sense of normalcy that personal care services provide. Ubiquitous: This type of business is found everywhere, and almost everyone interacts with them in some capacity.